Managing The New Normal with MyDoc

COVID-19: Interview with Melisa Teoh
Chief Marketing Officer, MyDoc

Responding to COVID-19 together - #SGunited #SEAunited

Melisa Teoh

Melisa has over 18 years of experience building global brands across Asia and is Chief Marketing Officer at MyDoc, Asia's leading digital healthcare platform, delivering tele-consultation services for value-based, world-class coordinated outpatient care.

MyDoc has been a leading force in the fight against COVID-19 through their triage assessment services. By providing an online platform to access professional medical advice, individuals can understand if they should visit a hospital for COVID-19 symptoms.

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What are some of MyDoc's key considerations while responding to the coronavirus outbreak?

 

  • The microbiologist, Peter Piot was an important figure during the 2014 outbreak of the Ebola virus. As an expert on contagious and deadly diseases, Peter Piot's own assessment of the situation has been to learn to live with this outbreak. The current measures in place to limit contact between humans may as well become the only way we can respond collectively to avoid overloading our healthcare systems. MyDoc has largely followed suit on this expert advice. 

  • Investing in ways to keep teams engaged and productive allows for teams to thrive through this viral period. One such way MyDoc has demonstrated it's ability to make the best of this situation is through its agile and lean company structure. With remote working being an essential part of their startup - they were able to be quick to react to alternating teams and building feasible business continuity plans.

     

How do MyDoc's employees stay engaged?

 

  • Manage the needs of your employees - and understand that they are different. Extroverted employees may need an avenue to connect with each other - and thus MyDoc frequently arranges for informal environments for people to connect with each other. 

  • Finding ways to inject an element of fun into the day is important for employee engagement, especially when some employees may not be able to voice out their concerns easily. Even within MyDoc, Melisa notes that it is often difficult to understand if teams are managing stresses well. Ambiguity over how the coming days of the pandemic leads to a state of vulnerability that is often unseen.

  • Keeping employees engaged doesn't always mean that you have to find ways to keep them happy - it's rather difficult to do so in this period. What leaders can do is to consider what are the primary concerns of your employees in this period, and finding ways to demonstrate stability. With many employees concerned about losing their jobs in this period, simply communicating commitments in avoiding loss of jobs can help aid your employees manage their stress.

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Additional Resources: 

 

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Business Continuity Plan

While a BCP is focused on bringing operational processes set in place, a People Continuity Plan  focuses on developing an environment that is supportive of your employee's emotional health, as well as developing procedures to manage critical business functions from 

Here are some resources for building psychological resilience for your teams, developing your people strategy and introducing succession planning for your teams.

Read our resources about PCP

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Lessons from Indonesia's largest unicorn

We've interviewed Vice President of People at Tokopedia on their company's response to the COVID-19 crisis. Tokopedia employs more than 3000 employees across Indonesia - how did they manage employee experiences?

 
Visit our resources page to learn more about how to put your people-first during COVID-19

 

COVID-19 HR Resources