Customer Case Study

How CIMB Niaga elevates company values with tailored 180 feedback by EngageRocket 

 CIMB Niaga



Region

Indonesia

 

Challenges

Implementing CIMB Niaga's first structured and scalable values assessment

 

Solution

GROW — 360 Feedback Tool

 

Results

  • Exceptional survey engagement: Achieved a 99% completion rate in values reviews, enabling more accurate insights and stronger participation from senior leaders.
  • Data-backed leadership development: Replaced subjective assessments with structured, values-based feedback to drive more informed talent conversations and performance alignment.

 

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About CIMB Niaga

Established in 1955, CIMB Niaga stands as a prominent force in Indonesia's vibrant banking industry. As part of the renowned CIMB Group — one of ASEAN's top universal banking conglomerates, CIMB Niaga delivers an extensive array of innovative conventional and Islamic financial services.  

CIMB Niaga is known for its dynamic, customer-centric approach, encapsulated by its brand promise, ‘Work From Heart'. With over 10,000 dedicated employees, the bank remains passionately committed to fostering growth and capturing the immense potential of the ASEAN region. 

Amid increasing digital disruption and evolving workforce demands in Indonesia’s banking sector, CIMB Niaga places significant emphasis on cultivating senior leaders who embody the company’s core values. 

 

CIMB 1733318082071

 

THE CHALLENGE
Implementing CIMB Niaga's first structured and scalablvalues assessment 

 

This survey marked CIMB Niaga’s first time running an independent values feedback exercise. Without prior experience managing such a process, the team needed a platform that was intuitive and capable of guiding them from setup to actionable insights. They required a partner that could offer an end-to-end solution with flexibility for customisation and strong support to ensure success.

 

After extensive research and comparisons, EngageRocket’s GROW emerged as the clear winner due to its comprehensive capabilities, flexibility in customization, dedicated customer support, and impressive overall value. 

 

"This was our first experience independently adopting a dedicated multi-rater review platform. We wanted something intuitive, highly customisable, and insightful enough to reflect our unique culture and values. EngageRocket stood out with a complete, end-to-end solution that delivered exceptional value and a genuine understanding of our needs.” 

Tommy CIMB Tommy Raymon, AVP, Organization Development & Talent Management at CIMB Niaga 

 

EngageRocket’s GROW
Multi-rater feedback & peer evaluations

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  • Flexible setup: customize questions, rater groups, selection methods, communication, and reminders.

  • Large validated competency and question banks

  • Powerful analytics

  • Data-driven learning needs analysis

  • Action planner: Set goals, targets, tasks, and reminders to encourage personal mastery

  • Follow through closely and monitor progress

 

THE RESULTS
CIMB Niaga achieves 99% survey completion rate with streamlined values feedback process 

 

CIMB Niaga saw immediate positive results, achieving an exceptional 99% completion rate from their senior leaders, a testament to the platform’s ease of use and engaging user experience. 

Using EngageRocket’s GROW, CIMB Niaga successfully implemented customised 180-degree surveys specifically tailored to measure alignment with their core values. The feedback uncovered crucial insights, often challenging prior subjective perceptions.

A key requirement for CIMB Niaga was the deep customisation of reports. EngageRocket’s dedicated customer success team demonstrated outstanding commitment, customising over 100 reports to meet CIMB Niaga’s unique needs. “The flexibility and meticulous care taken by the EngageRocket team to customise each report was incredible,” Tommy said appreciatively. “Their dedication and responsiveness turned what could have been a significant challenge into a seamless experience.” 

 

Why CIMB Niaga Recommends EngageRocket: 

 

  • Insightful and Objective Data: EngageRocket’s surveys provided critical, data-driven perspectives, significantly enhancing the fairness and effectiveness of values assessment. 
  • Intuitive and Seamless User Experience: The intuitive and user-friendly platform boosted user engagement, ensuring high completion rates.
  • Personalised HR Advisory & Support: The hands-on, personalised support from EngageRocket’s experts provided a partnership CIMB Niaga truly valued.
  • Flexibility and Customisation: EngageRocket’s ability to adapt questions, reports, and analytics ensured a perfect fit with CIMB Niaga’s distinct organisational needs.

 

 

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