Published in Business Times
Love, Bonito, Singapore’s largest home-grown women‘s fashion brand has announced a partnership with EngageRocket, the leading Asian employee engagement software provider. With a current team of 150 employees and a strong online and retail presence across Singapore, Malaysia, Indonesia and Cambodia, Love, Bonito needed a single source of truth to make better people decisions based on real-time data.
Through this partnership, Love, Bonito aims to align customer and employee experience using data. "We strongly believe our employees' experience should reflect the one we are trying to provide to our customers. We are investing time, effort and money trying to understand our customers, measuring their satisfaction and personalising their journey, it’s only right that we want the same for our People,” explained Brandon Lee, Head of People & Culture at Love, Bonito.
The solution will level up the HR capabilities by measuring the pulse of the organisation in real time. The data will be collected through automated engagement surveys, 360 reviews, and demographic analytics from on-boarding to separation. The platform will instantly analyse and translate feedback into actionable insights, empowering managers to take immediate action on engagement gaps that impact the workforce performance.
"Just as companies track data across their customers’ journey holistically to derive customer personas and identify ways to delight them, we are proud to help Love, Bonito do the same across their employees’ lifecycle to create personalised and positive experiences.” said Chee Tung Leong, co-founder and CEO at EngageRocket.
Through the collaboration with EngageRocket, Love, Bonito wants to provide an additional platform to enhance communication and encourage employees to share their feelings and opinions in a trusted and seamless manner. In parallel, HR and line managers will receive actionable recommendations to help their talents belong, grow and perform within the company.
During its growth phase, an organisation undergoes various structural challenges. As the size of the team grows, proving an engaging talent value proposition for retaining and hiring the best people becomes critical. “We are growing fast - we increased our workforce by 50% last year, and we are planning to do the same by the end of this year. We needed a cost-effective and intuitive solution that can be scaled quickly ” added Brandon Lee.