Customer Case Study

G-Able empowers managers with action plans & improves eNPS scores within 2 survey cycles with EngageRocket



Thailand, Southeast Asia



As G-Able adopts a digital-first strategy, the team saw the need to address disengagement caused by learning and development challenges across its 2,600 employees. 



BELONG — Employee Lifecycle Pulse Survey, Driver and Impact Analysis



  • The solution integrates their goal of a digital workplace with a tool to measure real-time engagement and align business strategy
  • Managers are able to take immediate action by observing fluctuations in individuals and teams
  • Saw eNPS scores jump to 3.66 within two survey cycles




Published in Asia One

G-Able, the leading digital solutions provider in Thailand announced the renewal of its partnership with EngageRocket, the leading Asian employee engagement software, to keep a pulse on its employees and improve engagement.


As the leading digital solutions provider in Thailand, G-Able adopts a solution and technology to drive the company into an integrated digital workplace with the organizational transformation program, as well as ensuring employee engagement and alignment with the company’s business strategy. With the embedded analytics, EngageRocket makes it easy for us to monitor and analyze the pulse of our organization in real-time,”

Suthep Oonmettachit, President of G-Able Group




Through EngageRocket’s platform, HR is able to collect, analyze, and get immediate insights to boost employee engagement. With an average participation rate of 88% in the surveys, EngageRocket enables managers to observe fluctuations in individual and team engagement over time.


More than ten drivers of engagement were explored, including recognition, environment, rewards, and autonomy. Manager support was recognized as a strength by employees. However, learning and development were identified as an area of focus with a direct impact on the employees’ satisfaction. In a short time, G-Able developed action plans and prioritized efforts to improve employee engagement. As a result, the eNPS (employee loyalty) jumped from 3.41 to 3.66 between the two survey cycles.




Wasun Sinpitucksagull, Senior Vice President, Human Resources of G-Able Group revealed that "G-Able is going forward with an organizational transformation program to becoming a digital workplace. To ensure the organization and people are driven in the same direction, we have launched HR initiatives and programs to support us throughout a journey of change. For example, aiming to develop employees to become "Digital Citizens" who have the potential to apply technologies to their work and daily lives, G-Able adopts a blended learning program to develop competencies at all levels through the leadership academy. We also launched "gene able Leadership Development Program" to develop talents and future leaders with Agile methodology. The initiatives have been supported by continuous efforts to strengthen G-Able culture, improve a work process, and change a way of working that enables more effective work with better employee engagement."


"EngageRocket allows us to develop targeted HR initiatives and create action plans across business functions. The platform empowers managers to deep dive into employee feedback, to find immediate opportunities for improvement. Each team has specific expectations; having a single view of employee's sentiments allows us to create an environment where all employees feel heard and valued," added Wasun. As part of the selection criteria, G-Able was looking for a solution provider with a dedicated and highly responsive customer success team.


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